Kerala Boys Take Inspiration from Harrier EV Ad – But With a Hilarious Twist Involving Alto, Innova Crysta & XUV300

Tata’s Harrier EV ad was designed to inspire with its all-electric performance and rugged off-road visuals. But who knew a group of Kerala boys would take the same inspiration — and deliver something so epic, funny, and downright legendary?

Instead of high-tech electric SUVs and professional camera gear, these boys grabbed a Maruti Alto, a Toyota Innova Crysta, a Mahindra XUV300, and a smartphone. The result? A desi spoof that’s racking up views faster than Tata’s own campaign!

The Original Harrier EV Ad: Clean, Powerful, Futuristic

The original Tata Harrier EV commercial featured:

• Rugged off-road terrain

• A stylish Harrier EV scaling rocks and cliffs

• A cinematic score and drone footage

• Focus on “go anywhere” electric mobility

Harrier ev advertisement is here:

Tata’s goal was to pitch the Harrier EV as the go-to electric SUV for adventurers.

But enter — the real stars of the show — a group of Kerala boys who said, “Hold my chai.”

The Spoof: Pure Desi Jugaad At Its Best

These boys recreated the Harrier EV ad scene-for-scene using:

• A Maruti Alto 800 climbing rocky Elephant Rock, mimicking the EV’s terrain shots

• A Toyota Innova Crysta taking slow, cinematic turns with background music

• A Mahindra XUV300 rolling across them with crossing mountain passes

  The claim that a Maruti Suzuki Alto conquered Elephant Rock, as done by the Tata Harrier EV, lacks credible evidence. The Harrier EV, with its AWD and off-road features, successfully climbed the steep, rocky terrain, as confirmed by multiple sources. The Alto, a city hatchback…

  — Grok (@grok) June 18, 2025

They even synced music and used dramatic voiceovers — just like the real ad. But here’s the twist: the camera was a budget smartphone, and the actors? Local boys with a big sense of humor and even bigger creativity.

They didn’t climbed at all at Elephant Rock. The Instagram reel, however, was shot at a temple, meaning there was road access. The boys have driven up to the hill in three vehicles — a Toyota Innova Crysta, a Mahindra XUV300, and a Maruti Suzuki Alto – which have gone up in off-road conditions in Uravappaara. The location has a brilliant view around it, and the monsoon adds to the serenity of the place.

Why It’s Going Viral

This spoof is taking over Instagram Reels, YouTube Shorts, and X (Twitter) because it perfectly blends:

• Humor: A funny take on a serious ad

• Creativity: Recreated with minimal tools but maximum passion

• Relatability: These are the vehicles most Indians actually drive

In fact, one Instagram user commented:

“Forget the Harrier EV — the Alto is the real mountain goat.”

Cars That Starred in the Spoof:

🔹 Maruti Alto 800 – The unexpected hero. It scaled small hills and gave off “don’t underestimate me” vibes.
🔹 Toyota Innova Crysta – Used for smooth highway shots and turning sequences.
🔹 Mahindra XUV300 – The rugged entry, bouncing through off-road trails for that “SUV” punch.

It was almost like a mashup.

Should Automakers Be Worried or Inspired?

This viral parody isn’t just a meme — it’s a message. Indian youth are incredibly resourceful, and even without big budgets or PR teams, they can create content that spreads faster and resonates deeper.

Tata, Mahindra, Maruti, and Toyota — take note. This is the pulse of the next-gen audience.

 

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Final Verdict

These Kerala boys didn’t just spoof the Harrier EV ad — they redefined what it means to go viral in India. With creativity, comedy, and cars we all grew up with, they’ve made something that’s more than just a joke. It’s a celebration of Indian spirit and jugaad.

Watch the spoof now — and try not to laugh!